Hi!
I'm Ashley
A Research and Design Leader Shaping Human-AI Experiences
Currently scaling Okta Privileged Access (OPA) through high-trust design and AI-driven delivery to displace legacy incumbents at the G2K level.
My WORK
With over 20 years in the game, I’ve learned that a design leader’s real job isn’t just delivering great user experiences—it’s architecting the environment that enables a team to do the best work of their careers. For me, success is about more than a launch; it’s about building the strategy, the culture, and the operational "machinery" that allows people to solve massive business and customer problems with deep personal pride.
I thrive in the space where high-stakes technical complexity meets human intuition. My focus is on making sure that as a business grows, the user experience doesn’t just survive the scale, it leads the way.
You’ll find case studies that showcase how I balance big-picture vision with the day-to-day reality of running a design organization:
UX Strategy
Transforming complex products into resilient, enterprise-grade platforms that solve for the unique "physics" of global scale.
Team Leadership
Building high-performing, inclusive cultures through active coaching, hands-on mentorship, and a dedication to career-defining growth for every designer.
Organizational Leadership
Modernizing the R&D machine by institutionalizing design standards, optimizing cross-functional processes, and making experience quality a non-negotiable business metric.
Resume
JAN 2022-present
OKTA
Director, Product Design
Strategic Impact:
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Orchestrated the UX strategy for Okta Privileged Access (OPA), securing 15+ G2K customers and releasing 50+ significant feature updates since GA.
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Established 'Enterprise Design Principles' and Strategic UX Tenets, shifting the OPA product from mid-market functionality toward a high-trust enterprise solution, directly influencing the competitive displacement of legacy incumbents (CyberArk, Conjur) at Dell.
Operational Excellence:
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Directed the design of a self-service framework that enabled the migration of 60K+ secrets for enterprise-scale clients, eliminating the need for professional services and significantly reducing time-to-value.
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Operationalized Experience Health as a core OPA investment by establishing a prioritized 'Experience Backlog' integrated directly into the engineering lifecycle; negotiated a mandated investment mix to eliminate systemic design debt, reducing development cycles and ensuring the product meets the rigorous quality standards required by G2K customers.
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Orchestrated the AI PDLC pilot for OPA to accelerate a high-priority Dell go-live milestone; driving the team to rigorously test AI prototyping tools/skills and EPD handoff workflows, which will establish the foundational playbook for Okta’s global ORD AI transformation.
Organizational Growth:
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Scaled the OPA product design org from 1 to 5, implementing a talent rubric that paired technical domain mastery with a 'Day 1' shipping culture, delivering immediate customer value while navigating complex security workflows.
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Achieved 100% Inclusive Hiring OKR compliance for N.A. roles via recruitment funnel redesign, mandating diverse candidate slates, and ensuring representative interview panels.
Okta Certified Professional
Issued Oct 2025 · Expires Oct 2027
JAN 2022-APR 2023
Led the UX design org (9 ICs, 2 Mgrs) for Okta Privileged Access (OPA), Okta Identity Governance (OIG), MetaDirectory (UD), and Admin Experience within Okta's Workforce Identity Cloud (WIC).
Led the UX Research Org (11 UXRs, 2 UXR Mgrs) across Okta's WIC and Okta Personal portfolios.
NOV 2020-JAN 2022
VMware
Led the product design org (22 PDs, 4 Mgrs) for VMware’s Developer & App Platform Pillar, responsible for development and delivery of tools, frameworks, products, and communities that support the needs of enterprise application developers and operators.
FEB 2020-NOV 2020
JAN 2020-FEB 2020
PIVOTAL CLOUD FOUNDRY
Designing experiences to make complex cloud-native application development, deployment, and Windows/Java platform operations more intuitive, often engaging in pair programming and Agile methodologies
MAY 2011-AUG 2015
ask about the rest!
Address
St. George, Utah
Durango, Colorado
Phone
661-979-2918